Thirstin Howl III

Victor DeJesus, better known by his stage name Thirstin Howl the 3rd, is an American rapper, producer, author and entrepreneur from Brownsville, Brooklyn.

Howl owns and operates his label, Skillionaire Enterprises.

He is also a founding member of the Lo Lifes.

In 1988, Thirstin Howl the 3rd and Rack-Lo co-founded the Lo Lifes, a Ralph Lauren Polo “boosting” (shoplifting) crew that formed from the union of two smaller crews: Ralphie’s Kids from Crown Heights and Polo USA (United Shoplifters Association) from Brownsville.

In the original 2016 edition of Howl’s book Bury Me With the Lo On (a second edition was released in 2017), Howl writes:

“Every day was a fashion show and a shoplifting spree throughout upstate malls and Manhattan stores.”

Howl has also stated of the Lo Lifes:

“We were like fight club meets the runway. It feels accomplished to us, we feel like we did something instead of being looked at as hoodlums and thieves in the past. Through that, we see something we created live longer than we’re actually gonna live or live beyond our time and passed down for generations and it’s become traditional.”

Bury Me With the Lo On takes its name from the lyrics of Howl’s song, “The Polo Rican” (“When I die, bury me with the Lo on / Official to the death, all eternity and so on”), as well as a photo that appears in the book of a Lo Life member wearing a Polo ski sweater in his coffin.

In August 2015 Howl launched a Lo Life clothing line inspired by vintage Ralph Lauren, in partnership with Willie Esco of Coogi.