Brad Novak (aka New Blood Pop)

Brad Novak (aka New Blood Pop) is an urban contemporary artist from New Zealand whose work sits sharply at the nexus between fine art and street art.

His art practice covers two main themes. The first is the subjective nature of identity via his ‘Hybrid’ series:

“We humans tend to label and limit ourselves, and each other, by putting people into restrictive little boxes. I’ve rejected this by developing two different careers (fine art and medicine).”

The second deals with what he calls ‘The Digital Dilemma’:

“I believe those of us who can remember first-hand what it was like before ‘the internet’ have a duty to future generations – it’s increasingly hard for us to switch off. Many of my artworks continue to be a commentary, and warning, about the challenges with an ever-increasing technological age”.

Novak favours mixed-media painting and screen printing. He currently shows in New Zealand, Canada, the United States, and the UK.